尚略廣告，是上海知名品牌策劃設(shè)計(jì)公司，上海logo設(shè)計(jì)公司，上海vi設(shè)計(jì)公司，上海包裝設(shè)計(jì)公司，上海畫(huà)冊(cè)設(shè)計(jì)公司， 尚略遵從國(guó)際服務(wù)標(biāo)準(zhǔn)，可以為客戶(hù)提供從品牌策劃，品牌定位、品牌命名，LOGO設(shè)計(jì)，VI設(shè)計(jì)，包裝設(shè)計(jì)，宣傳畫(huà)冊(cè)設(shè)計(jì)，網(wǎng)站設(shè)計(jì)，營(yíng)銷(xiāo)策劃，平面創(chuàng)意廣告設(shè)計(jì)、影視廣告片策劃拍攝、市場(chǎng)推廣等一整套品牌全案策劃服務(wù).下面我們進(jìn)入Yojoki Tea 茶葉品牌設(shè)計(jì)案例。
一家日本茶品牌公司委托我們品牌設(shè)計(jì)公司為其開(kāi)發(fā)品牌定位系統(tǒng)。設(shè)計(jì)公司的創(chuàng)意設(shè)計(jì)始于調(diào)查古老的亞洲茶文化，并找到日本最早的茶文字記錄是1211年喫茶養(yǎng)生記上的“飲茶有益健康”。
We were commissioned to develop an identity system for a Japanese brand of tea. Our creative process began by researching the ancient Asian tea culture; we found the oldest Japanese specialty tea book from, Kissa Yōjōki (喫茶 養(yǎng)生 記) ” be healthy through tea” written in 1211.
這本書(shū)的內(nèi)容所激發(fā)出的靈感成為了品牌定位背后的指導(dǎo)方針。首先我們想出了
品牌命名為Yojoki，品牌總是以被白色，手工制作的布料，容器，植物以及漢字最古老的文字之一）腳本這些元素所包圍。產(chǎn)品本身自帶奢華氣質(zhì)，我們把這種感覺(jué)融入進(jìn)了Didona字體中，最終我們想要的感覺(jué)通過(guò)微妙的印刷面和高品質(zhì)的印刷材料得以體現(xiàn)。
The ideas inspired by the book contents became the guiding concept behind the identity system; first of all we came up with name Yojoki. The brand always appears surrounded by white, within a context filled with handmade textures, shapes, floral elements and kanji script -one of the first writing systems. The concept of luxury is inherent to the product, we integrate it through a Didona typeface developed for the brand, which comes alive through subtle printed finishes and high-quality materials.
產(chǎn)品的所有元素通過(guò)包裝和非同一般的展示方式聯(lián)系在一起了。補(bǔ)充的元素如包裝紙，貼紙，明信片和產(chǎn)品說(shuō)明書(shū)使不同類(lèi)型的混合茶產(chǎn)生聯(lián)系。
All the elements of the brand are interconnected through the packaging and its different presentations, as well as complementary elements such as wrapping paper, stickers, postcards and fact sheets which communicate the different types tea blends.