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具體包裝設(shè)計服務(wù)領(lǐng)域,尚略已在農(nóng)業(yè)農(nóng)產(chǎn)品包裝設(shè)計,茶葉包裝設(shè)計,汽配潤滑油包裝設(shè)計,化妝品包裝設(shè)計,食品飲料包裝設(shè)計,快消品包裝設(shè)計,母嬰嬰童包裝設(shè)計,工業(yè)品包裝設(shè)計,藥品包裝設(shè)計等眾多行業(yè)擁有一定設(shè)計案例和經(jīng)驗積淀,











Moscow factory of processed cheese KARAT and Depot WPF branding agency presented new dairy brand KARAT Сottage. It''''''''s the third bold project within the complex company rebranding project.
莫斯科再制奶酪工廠KARAT和Depot WPF品牌機構(gòu)推出了新的奶制品品牌KARAT小屋。這是這家公司其復(fù)雜的品牌重塑中第三個富有冒險精神的項目。
This new project is the third one in terms of KARATs complex rebranding. Prior to it, we presentedclassic processed cheese range redesign and Violette soft cheese redesign. In 6 months after the rebranding the amount of sales grew by 68%.
這是品牌重塑中第三個項目,在此之前,我們推出了經(jīng)典再制奶酪系列和紫羅蘭軟奶酪的重新設(shè)計。品牌重塑之后的六個月時間里,銷售量增加了68%。
New range – KARAT Cottage – united such products as cottage cheese, sourcream and butter. "We decided these products are perfect to be united under one brand: all of them are 100% natural, produced following a simple recipe and are offered at an affordable price, says Depot WPFs strategic directorFara Kuchkarov.
KARAT小屋 這個全新系列融合了如鄉(xiāng)村奶酪,酸奶油和黃油這些產(chǎn)品。Depot WPF的戰(zhàn)略總監(jiān)Fara Kuchkarov. 說道:“我們認為這些產(chǎn)品可以完美地聯(lián)合在同一品牌名下,因為它們有著這些共性 - 百分百全天然,配料簡單,價格親民。”
The strong and emotionally warm naming (Cottage or a la homemade) mandated how its packaging design would look like. It doesn''''t contain any complicated color schemes and photos, it''''s simple and even naive at some point. Looking at the packaging you understand that this item is produced at a modern factory, but it''''s absolutely simple and natural.
富有強烈溫情色彩的品牌名(如“小屋”和“自制”)對于包裝設(shè)計指明了方向。不需要花哨的圖案,只需要簡單甚至孩子氣一點??匆幌掳b你就知道這件商品是在現(xiàn)代化的工廠里生產(chǎn)出來的,但它絕對簡單而且天然。
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