尚略廣告公司，上海品牌設(shè)計(jì)公司，上海包裝設(shè)計(jì)公司設(shè)計(jì)部分享一個(gè)日本四國(guó)的一個(gè)傳統(tǒng)節(jié)日視覺(jué)形象設(shè)計(jì)和節(jié)日禮品包裝設(shè)計(jì)案例。
在這個(gè)傳統(tǒng)的秋天節(jié)日期間，超過(guò)100人聚集在一起，扛起大約兩頓重的，裝飾著黃金的“taikodai”在城鎮(zhèn)的街道上游行。2016年對(duì)于這個(gè)節(jié)日來(lái)說(shuō)是特殊的一年。因?yàn)橄笳髦?jié)日精神的Taiko鼓在20年中第一次被替換了。為了跟上這個(gè)積極的變化，品牌設(shè)計(jì)公司被安排來(lái)為此做設(shè)計(jì)。設(shè)計(jì)從分析Taiko鼓的材料做起，尤其對(duì)鼓結(jié)構(gòu)的重要組成部分-鉚釘非常關(guān)注。鉚釘對(duì)鼓的聲音起著決定性作用，它在生產(chǎn)過(guò)程中必須嚴(yán)加管理。節(jié)日視覺(jué)圖形設(shè)計(jì)中使用了150個(gè)鉚釘，這個(gè)數(shù)字和真正的Taiko鼓上面鉚釘?shù)臄?shù)量一模一樣。這樣可以創(chuàng)造出適合節(jié)日定位的設(shè)計(jì)作品。
字體方面，品牌設(shè)計(jì)公司從年輕的書(shū)法藝術(shù)家Mami那里借鑒了她的靈感。她的作品在日本以及國(guó)外都非常知名。這次新的融合非常成功。Mami大膽且精致的字體用不同的方式得以表現(xiàn)。
節(jié)日禮品是今治毛巾，產(chǎn)于本地的高檔禮物，它是高級(jí)毛巾的代名詞。原材料使用高級(jí)蘇比馬棉花和特級(jí)美國(guó)棉，這種毛巾使用了添加酵母的自然方式來(lái)漂白，這些給毛巾打上了生態(tài)環(huán)保的標(biāo)記。使用了日本傳統(tǒng)kiribako泡桐盒子，包裝設(shè)計(jì)公司給出了一個(gè)提議 - 融合傳統(tǒng)和創(chuàng)意的極簡(jiǎn)包裝設(shè)計(jì)。
最終設(shè)計(jì)公司在工匠精神，傳統(tǒng)文化和現(xiàn)代性中尋找到一種平衡，目的是用現(xiàn)代的設(shè)計(jì)來(lái)為傳統(tǒng)日本文化做創(chuàng)意性改變。
We carried out
visual design for a traditional festival in Shikoku, Japan.During this traditional Autumn festival, a crowd of over 100 people carry an gold ornamented "taikodai" weighing around 2 tons through the streets of the town.
2016 marked a special year for the ceremony as for the first time in 20 years the taiko drum, believed to house the spirit of the festival, was to be replaced. We were therefore commissioned to make a design in keeping with this auspicious occasion.
We therefore set
about analyzing the materials necessary to construct the drum, paying particular attention to the rivets which would be essential for the drum''s structure. The riveting, with determines the sound of the drum, was carried out with great care, and under close supervision. Our graphic design used the same number of rivets as an actual taiko drum, 150, in order to create a piece with
an identity befitting of the ceremony.
For the
calligraphy, we borrowed the energy and passion of young calligraphy artist, Mami, whose work has been celebrated both in Japan and abroad. This new collaboration proved fruitful, and Mami‘s bold yet delicate characters can be seen in several features.
Imabari towels
are a luxury gift item produced in the region which have become a byword for high-grade towels. Made using premium supima cotton, the highest grade of high-grade American cottons, the towels are bleached using a natural method involving yeast, which earns them an ecological mark. Using traditional Japanese "kiribako" paulownia boxes, we created a novel, minimalist packaging design that synthesizes tradition and innovation.
We maintained a
balance between craftsmanship, traditional culture and modernity, aiming to innovate on traditional Japanese culture using modern design.
尚略上海品牌策劃設(shè)計(jì)公司快速導(dǎo)航：