The
clearing 品牌設(shè)計(jì)公司為米其林兩星級(jí)廚師Tom Kerridge的連鎖店打造全新的品牌戰(zhàn)略，品牌視覺形象和廣告語(yǔ)。
起步于Gloucester一家酒店的廚房，Tom如今已經(jīng)成為英國(guó)最知名的電視廚師之一了。他邀請(qǐng)The Clearing來幫他創(chuàng)建一個(gè)既能反映他本人特質(zhì)又能體現(xiàn)他的烹調(diào)特征的品牌。
品牌設(shè)計(jì)公司的人如是說，最終的結(jié)果是建立在一個(gè)簡(jiǎn)單承諾上的品牌，這個(gè)承諾正反映出Tom烹調(diào)的本質(zhì)-通過把所有事物帶到另外一個(gè)水平上來創(chuàng)造從普通到卓越的變化。
餐飲品牌設(shè)計(jì)公司設(shè)計(jì)的每件東西都能反映出Tom他本人的真實(shí)個(gè)人品質(zhì)，這是至關(guān)重要的。使他與眾不同的正是他的品質(zhì)。這也就是人們?yōu)槭裁聪矚g他的原因。Richard Buchanan，The Clearing的創(chuàng)始人兼總經(jīng)理說道。
當(dāng)設(shè)計(jì)公司第一次見面時(shí)Tom告訴過設(shè)計(jì)師一件事，他想要他的產(chǎn)品帶給人的感覺是被Tom驗(yàn)證的-堅(jiān)固，可靠，絕對(duì)的英式類型。品牌的標(biāo)志正反映出這一點(diǎn)-它是帶有Tom個(gè)人印記的品質(zhì)。Andy Howell,The Clearing的創(chuàng)意總監(jiān)兼創(chuàng)始人說道。
品牌今天在Newcastle Fenwick 的廚房用品里正式上市了。他們的產(chǎn)品包括道具，盤子，陶瓷制品，搪瓷制品，羊毛制品和織物等。
英文原文：
The
Clearing has created the new brand strategy, visual and verbal identity for two Michelin-starred Tom Kerridge’s retail range.
Having
started out in a Gloucester hotel kitchen, Tom has gone on to become one of the UK’s most recognisable TV chefs. He asked The Clearing to help build a brand that would encapsulate both his character and style of cooking.
“The
result was a brand built around a simple promise that reflected the very nature of Tom’s cooking – turning the ordinary into the extraordinary by taking everything to ‘Another Level’,” says the agency.
“It was
critical that anything we created reflected his true character – it’s what makes him different and it’s the reason why people love him,” explains Richard Buchanan, MD and founder of The Clearing.
“One of
the things Tom said to us when we first met was that he wanted his products to be ‘Tom-proof’ – solid, reliable and unmistakably British. The brand mark we created reflected this – it’s Tom’s personal stamp of quality,” adds Andy Howell, creative director and founder of The Clearing.
The
brand officially launched today on kitchenware products in Fenwick Newcastle, and is featured on knives, pans, ceramics, enamel, wood and textiles.
備注：尚略廣告，是知名上海品牌策劃公司，上海品牌形象設(shè)計(jì)公司，上海logo設(shè)計(jì)公司，上海VI設(shè)計(jì)公司，上海包裝設(shè)計(jì)公司和上海畫冊(cè)設(shè)計(jì)公司。是一家融合了國(guó)際經(jīng)驗(yàn)與本土特色的品牌全案公司，可以為客戶提供品牌策劃，品牌定位、品牌命名，標(biāo)志LOGO設(shè)計(jì)，VI設(shè)計(jì)，包裝設(shè)計(jì)，宣傳畫冊(cè)設(shè)計(jì)，網(wǎng)站設(shè)計(jì)，營(yíng)銷策劃，平面廣告設(shè)計(jì)、影視廣告片策劃拍攝、市場(chǎng)推廣等一整套品牌全案策劃服務(wù)。目前尚略已在農(nóng)業(yè)農(nóng)產(chǎn)品、母嬰嬰童、汽配潤(rùn)滑油汽車后市場(chǎng)、食品飲料、藥品保健品，醫(yī)藥藥品等領(lǐng)域建立一定客戶口碑和知名度。