莫斯科的Unicorn包裝設(shè)計(jì)公司為 Kometa礦泉水設(shè)計(jì)了全新包裝。Kometa（英語(yǔ)發(fā)音為“彗星”）是俄國(guó)生產(chǎn)飲用水的國(guó)際品牌。
Unicorn Studio Moscow has created a packaging design for
"КOMETA" spring water. "Комета" (eng.: Comet) is a new Russian brand of drinking
water produced for the domestic and international markets.
包裝設(shè)計(jì)公司的目標(biāo)非常明確：包裝必須非常容易識(shí)別，也要便于記憶。為了達(dá)到這一點(diǎn)，包裝設(shè)計(jì)公司選擇了一個(gè)簡(jiǎn)單的圖像-一顆銀色星星。它的存在就象征著所有:純凈，技術(shù)，太空級(jí)別的質(zhì)量，另外它還類(lèi)似于聞名于世的一個(gè)俄國(guó)徽章。
"Our objective was clear: package must be instantly recognizable
and easily remembered. To achieve this, we have chosen a simple, minimalistic
image – a silver star. It symbolizes everything at once: pureness, technology,
space-level quality, and in addition, it resembles one of the most well-known
emblems of Russia in the world. "
誰(shuí)公司選用的這顆星星看上去像莫斯科克林姆林宮外輪廓。這座建于上世紀(jì)50年代之前赫赫有名的建筑物給予我們?cè)丛床粩嗟撵`感。這顆星星有著精巧的內(nèi)部結(jié)構(gòu)，里面有很多細(xì)節(jié)排列。盡管如此，整個(gè)設(shè)計(jì)看上去還是非常簡(jiǎn)潔。即使你不會(huì)立刻記住這個(gè)名字，“Kometa”的Logo也會(huì)很容易記憶和辨認(rèn)。這個(gè)產(chǎn)品可以如此總結(jié)：“買(mǎi)一瓶有一顆星星的水”。這足以把產(chǎn)品和其他在貨架上的競(jìng)爭(zhēng)者區(qū)分出來(lái)。
"Our star visually looks like the stars of Moscow
Kremlin towers. These illustrious design objects built in the first half of the
twentieth century have always inspired us. Our star has an elaborate internal
structure, filled with an array of details, but despite this, the label looks
concise. "Комета" logo is easy to remember and recognize, even if you
do not memorize the name immediately. This product can be described in one
sentence: "Buy water in a bottle with a silver star" and this
distinguishes the product from it is competitors on the store shelf."
但是如何把星星的形象和產(chǎn)品名“Kometa”聯(lián)系起來(lái)呢？彗星不應(yīng)該有個(gè)尾巴嗎？在這個(gè)案例中，它以一種不常見(jiàn)的角度 - 我們的彗星正對(duì)著觀賞者飛來(lái)，所以只能看到有火花的光暈。
"But how is the star image connected with the name "Комета",
should not a comet have a tail? In our case, it is just an unusual perspective -
our comet flies face forward to the viewer, it is shining tail is only visible
as a halo of sparks.
太空的主題繼續(xù)在瓶身中體現(xiàn)。設(shè)計(jì)公司使用的是能讓我們想起無(wú)盡太空的深藍(lán)色塑料瓶。
Space theme is continued in the design of the bottle, for which we chose
plastic in saturated dark blue shade, that reminds us of the color of deep
space.
最終，設(shè)計(jì)的風(fēng)格可以稱之為“復(fù)古未來(lái)主義”：它不是現(xiàn)代的高科技，而是象征著在過(guò)去太空探索是人類(lèi)浪漫夢(mèng)想的復(fù)古科學(xué)構(gòu)想。這是一個(gè)簡(jiǎn)單的設(shè)計(jì)-和星光一樣純凈。
As a result, we have a style that can be called
"retro-futurism": it is not a modern high-tech, but rather retro science
fiction, which refers to the past era when space exploration was a romantic
dream of mankind. It is a simple design – pure as starlight."
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